惊悚的广告总是能在视觉上先入为主，那些采用极端的甚至具有争议性的创意广告，同样能引起受众的关注，甚至比普通广告得到更多的关注，以下是10条极具视觉冲击力的惊悚广告，如果你还没做好心理准备，我建议你不看为妙。 济南设计公司

 

Jornal de Noticias: Like

赞助商为庆祝31届波尔图国际电影节打造的宣传海报，极具视觉挑战性。

“JN. Official Sponsor of the 31st OPorto International Film Festival.”

Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Director: Duarte Pinheiro de Melo, Luis Silva Dias
Art Director: Rodrigo Burdman
Copywriter: Samir Mesquita
Photographer: On Shot Estúdio
Other credits: Retoucher: Eduardo Firmino.
Published: February 2011

Colombian Association of Arterial Hypertension

Without knowing you can be dying. High cholesterol injures your heart.

这是一则为哥伦比亚动脉性高血压联盟制作的平面稿，想一想，你身边那些最亲密的人可能即将面临死亡的威胁，你是否被吓到了？

Advertising Agency: DDB Colombia
Creative Directors: Jaime Andrés Pulgarín, Maria Teresa Fernandez
Art Director: Daniel Calle
Copywriter: Daniel Rueda
Photographer:Tato Gómez
Production: ChicaMotora
Published: December 2007

 

ClickMovies.com.br

电影频道

The best horror at your doorstep.

文案：最好的恐怖片其实就在你的前门。怎么样？是不是令你毛骨悚然了呢？

Art Director: Marcelo Maia
Copywriter: Gustavo Barcellos

 Courage India: Light up your lungs

在印度几乎任何一家卖香烟的地方都有提供点烟的装置，为了提醒人们吸烟对人体的危害，一款新型点烟器亮相了。它们是人的“肺”，铁线圈就是点烟器，当人们点烟的时候，就可以直观的感受到香烟对肺造成的损伤。

Advertising Agency: Six Inches Communication, Mumbai, India
Creative Directors: Pravin Shah, Sanjay S
Art Director: Rutul Mistry
Visualizer: Sachin Rane
Copywriter: Amogh Kate
Photographer: Nikhil Idurkar
Account Executive: Cheryl Britto
Released: January 2009

No Skito Repellent Spray: Buzz in the Bedroom, Attack of the Vein-Invaders, Mr Bumpfaces´s Barbeque

防蚊虫叮咬喷雾。画面极具震撼力。

Buzz in the Bedroom.
NoSkito Mosquito spray presents a psychodrama to make your blood run cold. An innocent girl, her terror of mosquitoes and a sleepless night. Yet it could have been a harmless bedtime story. Because NoSkito insect repellent spray gives protection from biting insects for up to 8 hours.

Attack of the Vein-Invaders.
NoSkito repellent spray presents a blood bath of a thriller. A couple, their carefree picnic and an unexpected occurrence. Yet it could have been a love story with a happy ending. Because NoSkito insect repellent spray protects you from biting insects for up to 8 hours.

Mr Bumpfaces´s Barbeque.
NoSkito repellent spray presents a blood-curdling horror scenario. A man, his allergy to mosquito bites and his desperate battle. Yet the piglet could have played the starring role that night. Because NoSkito insect repellent spray protects you from biting insects for up to 8 hours.

Advertising Agency: GREY G2/Group, Düsseldorf, Germany
Creative Director: Jörn Sonnenberg
Art Director: Alexander Hermann
Copywriter: Sascha Dreschinski
Illustrators: Knut Zielenski, Reinhard Lörwald, Björn Frank
Published: July, 2010

Caribú Bitter

巧克力广告：甜蜜的阴暗面

The dark side of sweetness.

Advertising Agency: El Garaje Lowe, Lima, Perú
Creative Directors: Marco Caballero, Luis Ramirez-Gastón
Art Directors: Maria-Paula Villlanueva, Iván Tahara
Copywriter: Gino Pezzia
Photographer: Leonel Ortiz
Other additional credits: Daniel Higashiona
Published: January 2009

M-Net

南非电影频道

Movies weren't made with ads in them. So, we'll never show them that way.

文案：电影不是被广告制成的，所以我们的电影频道也不会这样植入广告。

Advertising Agency: Ogilvy, Cape Town, South Africa
Art Directors: Robyn Bergmann, Katharine Davies, Anname Boshoff
Copywriters: Bridget Johnson, Bonginkosi Luvuno
Creative Director: Gerry Human
Photographers: Mike Lewis, Vernon Reed
Stylist: Deirdre Lister

Mettiamocilatesta.it: Don't cut a dream

不要扼杀梦想。 创造力是一种可以将沟通变为梦想的魔力，所以对想法的扼杀是绝对不能被允许的。

Creativity is that extra bit of magic that can turn communication into a dream.And there is no crisis that can justify the killing of a dream.

是一个网络组织，反对在经济危机期间对广告投放的减少。

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Matteo Spadoni
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo
Published: December 2009

Clue: Blood

Clue. The game of murder mystery. Everyone's a suspect.

CLUE是一款提供犯罪线索和解谜的游戏，他们在公共洗手间中投放了一个洗手液装置，装满了类似血液的红色洗手液，当人们洗手的时候，就好像刚犯案的凶手一样。文案:每个人都是嫌疑犯。

Advertising School: Humber College, Toronto, Canada
Art Directors / Copywriters: Jenny Luong, Jared Friedberg

TIERSCHUTZ BUND.E.V

这些些痛苦，如果加诸你身，你又是否能承受？所以，不要用动物做实验，不要购买皮草……其实普通消费者可以做的也很多，只要有心。
 

 

Advertising Agency: Frese & Wolff, Oldenburg, Germany
Creative Director: Uwe Linthe, Ingo Steuber
Art Director: Thorsten Abeln
Graphic Designer: Alexander Wille
Photographer: Tim Thiel
Producer: Christof Schröter